business Courses

Survey analysis to Gain Marketing Insights

18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
-39%

Applying Data Analytics in Marketing

8.5 hours
Intermediate

This course introduces students to the science of business analytics …

What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Free

Analytic Techniques for Business Specialization

2.5 hours
Intermediate

In this Specialization, you’ll learn to frame business challenges as …

What you'll learn
Helps to predict performance
Increased the retention rates
Boost in cost efficiency

Mastering the selling process

6 hours
All Levels

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What you'll learn
Create several sales necessary tools that are essential to becoming a high-performer in sales. These tools are based around the foundation of knowledge, skill and discipline.
Each tool makes up the Sales Toolkit, which is a living document to guide you through each and every step of the sales process.
Free

Time Management for Professional Productivity

16.8 hours
Beginner

In this Specialization, you will understand how investment strategies are …

What you'll learn
Learn to plan effectively to achieve your personal and professional goals
Learn to recognize and overcome barriers to successful time management
Identify specific time management tools and use them effectively
Manage resources both effectively and efficiently
Keep your sense of perspective to prevent and manage crises
Learn to delegate effectively
Learn to manage expectations and say “No” when appropriate

Investment Management Specialization

9.8 hours
Intermediate

In this Specialization, you will understand how investment strategies are …

What you'll learn
Earn the certificate of Financial specialization that you can share with prospective employers and your professional network
Gain the skills: Investment management, interest rate, stock, portfolio construction
-34%

The Creative Journey of Branding

9.8 hours
Expert

This course aims to make branding concepts accessible to every …

What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Free

Organizational Leadership Specialization

9.8 hours
Expert

Equip yourself to successfully lead organizations through clarity of purpose …

What you'll learn
Explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict.
Discover how leaders communicate through storytelling and employ other communication strategies to influence.
Learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively.
Create a capstone project that allows them to apply what they have learned.
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